CRM & Contact Center Data Onboarding Technology
Onboard CRM and contact center data directly into Adobe Analytics,
Google Analytics™ & AdWords™ for conversion attribution and real-time retargeting.
See a demo: CRM | Contact Center
see the results free trial
Maximize conversions
  • Focus your analytics. You’re already tracking online conversions, such as form submissions, in martech systems like Adobe Analytics and Google Analytics™. Having your CRM conversions data in these martech systems enables you to run all of the reports that you run in these systems, but with a focus on the web sessions that turned into offline conversions.
  • Optimize your AdWords™ spend. Turbo-charge your campaign performance by exporting conversions to AdWords™ and setting Conversion Optimizer to optimize for offline sales. see the results >
Save time with targeted reporting
  • Single out users that convert and run detailed reports that you can only get in Adobe Analytics and/or Google Analytics™.
  • Answer questions like, "How long do visitors that convert spend on my website?" and "How does the web behavior flow of a converted lead compare to that of non-converted leads?"
  • Discover the demographics, interests, and geography of converted users and leverage this data to refine the targeting in your AdWords™ campaigns.
Boost ad spend ROI
  • Retarget anonymous web sessions that turned into offline leads - made possible since the CRM and contact center data is tied to the GA Client ID and AA Visitor ID.
  • Save time. There is no "match rate", no hashing, no manual uploads that remain static until your next upload, and no relying on accurate or domain-specific e-mail addresses.
  • Save money. With 100% accurate, automated, real-time retargeting, every dollar is well-spent.
  • Segment and retarget your leads in the same way that you retarget your site visitors.
I’m loving the data that we’re getting in GA.
- Joshua Haugen, Drake Cooper
This information is invaluable.
- Sarabeth O’Neil, Family Credit Management
free trial >
Outleads vs. AdWords™ Customer Match
You want to... With Outleads With Customer Match
Retarget callers that did not convert Save time - your AdWords™ audience is automatically populated in real-time and segmented by call disposition. Complex process - your agents collect the e-mail address of every lead that calls, wasting agent time and providing a less-than-optimal customer experience. You then export a list of e-mail addresseses by call disposition, hash it, and upload to AdWords™. If the lead provided a fake e-mail address, or your agent misspelled it, they cannot be reached.
Reach leads with corporate, Yahoo, Bing, and other non-Gmail addresses Focus your ad dollars on your best prospects. Your AdWords™ audience includes everyone, regardless of the e-mail address domain. Your leads cannot be targeted.
Target leads from your contact center, with misspelled addresses taken by agents or no addresses at all Focus your ad dollars on your best prospects. Your AdWords™ audience includes every lead that previously visited your website. Your leads cannot be targeted.
Target leads that opened an e-mail message Save time. Your AdWords™ audience is built in real-time as leads open the e-mail message. If the audience is attached to a campaign, leads automatically see your ads Complex process - you send out the message and wait a couple of days for your e-mail software to track which leads opened the message, then you export that list, hash it, and upload to AdWords™. Your leads see ads a few days after your e-mail. If additional leads open the message, you need to re-generate, hash, and upload the list; the new data is not included automatically.
Bid higher on leads that are marked as quality ones by your sales reps Save time. Your AdWords™ audience is built in real-time as your reps update a lead’s status. If the audience is attached to a campaign, leads automatically see your ads Complex process - you check for updated lead statuses once or twice a week, then you export the list, hash it, and upload to AdWords™. If reps change the lead status, you need to re-generate, hash, and upload the list; the new data is not included automatically.
Optimize advertising Save time and focus your ad dollars on your best prospects. Leads that unsubscribe can be automatically removed, preventing impressions to low-quality leads – thereby increasing your CTR and decreasing your CPC. You need to compromise between not fully optimizing your ad campaigns and spending considerate effort to maintain data flow between your CRM and AdWords™.
Target leads that called, attended a webinar, and visited your website in the past 30 days Save time and focus your ad dollars on your best prospects. All data is pushed to Adobe and Google Analytics™, in which you can easily create lists with multiple conditions incorporating different activities. Complex process - if you have a common field (such as e-mail) in all of your systems, and at least one of your systems tracks website visits non-anonymously (e.g., not Google Analytics™), then you may be able to extract a static list by cross-referencing lists from each source.

 

Integrates with your favorite applications
Lead topics, opportunities, sales, custom fields
Phone calls, IVR events, call disposition, sales & more
Lead activity, lists, personas
E-mail activity, lists, custom fields
free trial >
Clients
Featured In